Our Vision and Mission Grand Circle’s Vision: We help change people’s lives We will strive to be the world leader in international travel, adventure and discovery for American Travelers over 50—providing impactful and intercultural experience that significantly improve the quality of their lives. Grand Circle’s Mission: Why we are in business Associate Responsibility: We will provide an environment that fosters professional development and encourages personal growth for our associates. We will maintain competitive compensation and benefits packages relative to the industry and community. We will conduct business with respect for each individual and their role within the organization. Customer Responsibility: Grand Circle Corporation, through direct marketing, is committed to providing experienced American travelers with the most exciting travel, adventure, and discovery programs in the world at unequaled value. We strive for 100% customer satisfaction. Financial Responsibility: We will operate Grand Circle Corporation in a sound financial manner, to create growth, and increase its value. Social Responsibility: Global citizenship is central to the success of Grand Circle Corporation. We will commit time, people and finding through the Grand Circle Foundation to local, national, and global communities in which we live and explore, thus creating a better world for our travelers to discover. Associate Responsibility is #1. We will only have satisfied travelers through satisfied associates. Several times a year, we will give you a Report Card and ask you to grade us on how we are doing in meeting our mission. The issues raised through the Report Card provide areas of focus for the company to improve upon.