Elaine Armstrong serves as the vice president of marketing for Goodwill of North Georgia. She is
responsible for leading a team of highly skilled professionals in the creation and execution of marketing and communications programs and strategies. She also advises and supports
Goodwill’s business operations teams on a broad range of marketing issues while focusing on carrying out the organization’s mission, strategic plan, and business goals.
Elaine joined the Goodwill team in 2006 as public relations manager and was promoted
to director of public relations two and half years later. While in those roles, she not only
directed the media relations, internal communications and corporate communications
functions, but she also helped expand the marketing department and served as the
agency’s primary spokesperson.
After spending nearly eight years in her role as director of PR, Elaine was promoted to
vice president of marketing, where she currently brings her deep institutional knowledge
and creative strategies to the executive team. As a part of her role, Elaine also hosts the
organization’s weekly talk radio show, The Good Works Show, which airs Sundays at
noon on AM920 The Answer and all your favorite podcast platforms.
Prior to coming to Goodwill, Elaine worked as a television news reporter for WALB-TV,
the NBC affiliate in South Georgia. She is a graduate of the University of Georgia’s
Grady College of Journalism and Mass Communication where she earned her
bachelor’s degree in broadcast news. Recently, she was named by the Atlanta
Business League as one of the 100 Most Influential African American Women in Atlanta
and a 2019 Woman of Influence by the March of Dimes. She was named to PRSA
Georgia’s Inaugural 40 Under 40 class and Nonprofit Pro’s Marketer of the Year for
2020. She is also a proud graduate of the Leadership Atlanta Class of 2020.
As an extension of her work, Elaine serves on the board of directors for the Atlanta
Business League, as well as the DeKalb Chamber and is the chair of the Education and
Workforce Development committee. She serves as board chair for Angel Eyes Fitness
and Nutrition, a startup nonprofit delivering fitness and nutrition programs to those who
are blind and visually impaired. She is also an active member of the national and
Georgia chapters of the Public Relations Society of America, and enjoys mentoring
college students about the public relations profession and working in the nonprofit
During her personal time, Elaine enjoys spending time with family and working out. She
is a certified personal trainer and Piloxing® fitness instructor