SHEFIT was founded in 2013, and headquartered in Hudsonville, Mi. On a mission to support all women, the first, fully-customizable sports bra was born. With a front zip closure and an adjustable rib band and shoulder straps – SHEFIT lets you set your level of support. Started from humble beginnings, and word of mouth marketing, they grew a kick-starter campaign that did precisely that for the company. The uproar from this innovative product got SHEFIT featured on Shark Tank, and the company took off, later becoming Inc Top 500 for two years in a row. More than the growth of this company is the growth of our Sisterhood. Because just like that, the game changed. No more jiggle, no more bounce, and no more fear of judgment. Free, liberated, finally in total control. SHEFIT strives to empower every woman, support each journey, and encourage healthy living.
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